Pick Pocketing London

Campaign Design | 2025

The campaign uses the phrase "Keep it zipped, secure and in sight" to deliver a clear, action-focused message against pickpocketing. A zip detail in the design acts as both a visual theme and a grid system, ensuring clear information hierarchy. A consistent pickpocketing icon across all materials reinforces brand identity and improves message recall, even in busy environments. Small touchpoints, like badges and mirrors, use a pocket icon for quick reminders. A gift card-style pull-out handout cleverly mimics pickpocketing, making the message interactive and memorable. This cohesive, behaviour-driven design effectively raises awareness and reduces theft.

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