collars & tails

Presenting a range of logos in different styles is a key part of the design process, as it helps to narrow down what the customer does and doesn’t like. By offering a variety of concepts—each with a distinct style—I can gauge the client’s preferences more effectively. This approach allows the client to visualize different possibilities, from minimalist and modern to more detailed and classic designs. It helps clarify the overall direction of the logo, whether they want it to feel bold, professional, playful, or sophisticated. Through this collaborative process, we can refine the vision and ensure the final logo truly reflects the brand's identity and the desired message.