I’m Sam.
Growing Brands from the Ground Up.
SMALL BUT MIGHTY SOLO DESIGN STUDIO IN SURREY
Every Brand Begins with a Seed.
Let’s Help Yours Grow.
I’m especially drawn to working with industries that align with my interests outside of work: Food & Drink, Wellness, Nature & Hospitality.
Branding, Packaging and Web Design
Your brand is more than just a logo—it’s the story, personality, and experience that connect you with your audience. I specialise in crafting unique brand identities that capture your essence and make a lasting impact, from strategy and visual identity to messaging and tone. Great packaging goes beyond function—it’s a powerful brand experience that tells your story, enhances product value, and stands out on the shelf. I design packaging that aligns with your identity and resonates with your audience. Your website is the digital face of your brand, and I ensure it’s visually striking, user-friendly, and strategically designed to engage and drive results. Whether branding, packaging, or web design, my approach is thoughtful, collaborative, and focused on delivering meaningful, lasting impressions.
Latest Project
Uncuff Coffee Sydney
I crafted a bold brand identity inspired by the city’s fierce coffee culture—where sipping a brew is as competitive as a sport and as social as a university gathering. The concept centres on a crocodile-logo, to reflect strength, pride, and Sydney’s passion for coffee. Paired with the slogan “Uncuff the Croc!”, the design plays with “uncuff” to evoke freedom and energy. This branding captures Sydney’s coffee obsession as a dynamic, communal ritual—unrestrained and unforgettable.
Discover, Design, Develop and Deliver
Design shapes how we experience the world—from branding and digital interactions to packaging and products. I blend strategy and creativity through my 4D Process: Discover, Design, Develop, and Deliver—ensuring every project is intentional, impactful, and tailored to your vision. Collaboration is at the heart of my work, turning ideas into meaningful, results-driven designs. Let’s create something extraordinary together.
Creative Conscience Award 2022
Unused urban sites and how they may be used to promote a healthier community were the inspiration for my project. Pop out parks is a new neighbourhood venue that encourages children and families to spend more time outside having fun, being creative, and being active. Finally, the effort intends to improve public space indefinitely while also encouraging a new way of thinking about urban space and outdoor play. A key issue is that children are increasingly disinterested in outdoor activities, partly due to the perception of deprived urban areas as unstimulating, gloomy, and unsafe for them.
About Me
My approach is collaborative and client-focused. I believe the best results come from working closely with my clients, understanding their unique needs and visions, and translating them into designs that exceed expectations. Every project is an opportunity to create something remarkable, and I am committed to delivering excellence in every detail.
If you're looking for a graphic designer who is passionate, experienced, and dedicated to elevating your brand, let's connect. Together, we can bring your ideas to life and make a lasting impression.